2025 - a year where direction becomes clearer and courage more important

Green transition that creates growth and competitiveness

We are inspired every day by customers who dare to see opportunities where others see challenges, and we are delighted to see that their courage is being rewarded. This is particularly evident in applications operating in urban environments, where strict regulations have accelerated the transition.

Today, we see that those who invested early in new technology have gained clear competitive advantages – including lower operating costs, quieter machines and a better working environment. Our technology solutions not only reduce emissions; they also create tangible commercial benefits that strengthen our customers’ position in their markets.

The same logic applies on a larger scale. While the rest of the world hesitates, Europe is sticking to its ambition of becoming the world's first climate-neutral continent. I am convinced that this is the right path, not only from a climate perspective but also to strengthen European companies and jobs.

With long-term goals and a clear focus on combining sustainability with competitiveness, there are good conditions for creating a real competitive advantage. The Nordic region also has unique opportunities thanks to its access to green electricity, which means that the impact of each transition project is greater here than in many other parts of the world. This is both an opportunity and a responsibility that Europe and Sweden should embrace.

Growing demand creates positive momentum heading into 2026

During the first three quarters of the year, we noticed, like many others, that the market was moving more slowly. Several companies were taking a wait-and-see approach, decision-making processes were taking longer, and uncertainty in the world around us meant that investments were being postponed.

In this situation, we chose to increase our interaction with new and existing customers. In addition to growing our sales organisation and launching a new website, we have increased the precision of our sales work by focusing even more clearly on the industries where we can create the most value. This work has yielded results. During the last quarter of the year, we saw a clear turnaround with a sharp increase in the number of enquiries and a high order intake, which gives us a positive boost going into 2026.

At the time of writing, we are seeing strong demand from all Nordic countries, and it is of course gratifying that our solutions are also in demand internationally.

Ready to take the next step together

Looking back on the year, I feel a great sense of pride in how the organisation has responded during a time of uncertainty. Instead of slowing down, we have increased the pace, developed our processes and taken clear steps forward without compromising on quality or delivery capability. At the same time, we have grown in a way that confirms our strategy and organisational structure are sustainable over the long term. To me, this is clear proof that we have built something enduring – an organisation where people thrive and are motivated to contribute at their best.

With the economy moving in the right direction and growing interest in electrified solutions, I look forward to 2026 with confidence. ETP is well equipped for further growth, and I look forward to continuing to create solutions that make a real difference together with our customers and partners.

With this, I would like to wish you all a Merry Christmas and a Happy New Year.

Christer Sigurd
CEO, ETP